International marketing, 7.5 Higher education credits

Internationell marknadsföring, 7,5 Högskolepoäng

* Please observe! The following literature may have been published in later editions/year. At the start of the course the latest edition is to be used.

Literature

* Bell, Emma, Bryman, Alan, Harley, Bill. (2019). Business Research Methods. 642 p. 5. Oxford: Oxford University Press

Björklund, Maria & Paulsson, Ulf. (2014). Academic papers and theses : to write and present and to act as an opponnent. Lund: Studentlitteratur

* Doole, Isobel, Lowe Robin, Kenyon, Alexandra. (2019). International Marketing Strategy : Analysis, Development and Implementation. 8. Andover, Hampshire: Cengage Learning Emea

Supplementary material

Scientific articles as presented at course introduction.